{"product_id":"momo-italy-1964-2014-50-years","title":"Momo Italy 1964 - 2014 50 Years USED","description":"Man, racing driver, entrepreneur: three terms that well describe \nGianpiero Moretti, creator of Momo half a century ago, an Italian \ncompany renowned for its excellence in the production of steering \nwheels, racing suits and car components from 1964 to today. The historic \nmarque decided to celebrate this important anniversary with a book that \ncovers the salient stages of its development and consolidation, as well \nas Moretti's long and prestigious motor racing career. From the \ncompany's association with Ferrari, dating back to the '60s when the \nPrancing Horse adopted Momo steering wheels for Formula 1, to the \nprolific IMSA experience, first with the Porsche 935 and then the \nFerrari 333 SP, to its current involvement in the official Momo team. \nThen there was the far-reaching production of steering wheels and rims \nfor production cars and the lively, colorful advertising campaigns that \nbranded half a century of communications. These are just some of the \nchapters that comprise this engaging book, produced in close \ncollaboration with the company.","brand":"Giorgio Nada Editore Srl","offers":[{"title":"Default Title","offer_id":31912129495111,"sku":"8510","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9813\/3831\/files\/momo_20italy_201964_20-_202014_2050_20years.jpg?v=1772282883","url":"https:\/\/www.midlifeclassiccars.com\/ar\/products\/momo-italy-1964-2014-50-years","provider":"MidlifeClassicCars.com","version":"1.0","type":"link"}