{"product_id":"traveling-billboards-diamond-t-trucks-1911-1966-2-book-set","title":"Traveling Billboards \u0026 Diamond T Trucks 1911-1966 2 Book Set","description":"\u003cp\u003eThere is no billboard more dynamic or memorable than an 80,000-pound tractor-trailer rolling down the American highway at 70 miles an hour! Since the early days of the motor truck industry, companies have plastered the sides of their trucks and trailers with free advertising for products. This practice has beautified the landscape for more than a century, and there is no end to the graphic creativity.\u003c\/p\u003e\n\u003cp\u003eOrganized chronologically, \u003cstrong\u003eTraveling Billboards: Tractor-Trailers as Rolling Advertisements 1900–2010 \u003c\/strong\u003efeatures brands from giants in the transportation field including \u003cstrong\u003eFreightliner, Kenworth, Mack, White-Freightliner, Brockway, Peterbilt, Diamond T\u003c\/strong\u003e, and more. Captions are complete with detailed information about the tractors, trailers, and companies promoting their services. If you or someone you know is interested in the history of big truck advertising and its evolution, Traveling Billboards is a must-buy!\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDiamond T Trucks 1911-1966 Photo Archive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eDiamond T Motor Car Company\u003c\/strong\u003e manufactured automobiles until 1911 when the first truck led to exclusive truck production and soon gained legendary status as style leaders. While \u003cstrong\u003e\"The Handsomest Truck in America\"\u003c\/strong\u003e became a long-standing slogan, Diamond T also emphasized its engineering leadership. Builders of more than 1500 \u003cstrong\u003eClass B \"Liberty\"\u003c\/strong\u003e trucks in World War I, Diamond T produced nearly 50,000 thousand prime movers, half-tracks, army wreckers, tank tractors, and tank movers in World War II. The late 1940s were years of peak production, but as the 1950s progressed, Diamond T found independent status problematic. \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eWhite Motor Company\u003c\/strong\u003e purchased Diamond T in 1958; moving production from Chicago to Reos manufacturing facilities in Lansing, Michigan, in 1960, creating the Lansing Division to produce \u003cstrong\u003eDiamond T\u003c\/strong\u003e and \u003cstrong\u003eReo\u003c\/strong\u003e trucks. Both Diamond T and Reo ceased to be separate trucks starting in 1967 when Whites new Diamond Reo Division began producing Diamond Reo trucks.\u003c\/p\u003e","brand":"Midlife Classic Cars","offers":[{"title":"Default Title","offer_id":47993490374936,"sku":"KIT9798985965544\/B03666","price":65.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9813\/3831\/files\/kit9798985965544b03666.jpg?v=1772251794","url":"https:\/\/www.midlifeclassiccars.com\/ar\/products\/traveling-billboards-diamond-t-trucks-1911-1966-2-book-set","provider":"MidlifeClassicCars.com","version":"1.0","type":"link"}