{"product_id":"ape-piaggio-70-anni-70-years","title":"Ape Piaggio: 70 Anni \/ 70 Years","description":"This is the book about the Ape Piaggio 'three wheeler' - that was \nwaiting to be written, with a wealth of illustrations and completed with \na comprehensive listing of all the models produced through to the \npresent day. In the years immediately after the Second World War, Italy \nwas in desperate need of reconstruction, economic resources were scarce \nand there was above all a lack of a vehicle capable of satisfying the \nnew commercial reality. On the one hand the market was offering large \nand expensive lorries, on the other cheap, small motorcycles but neither \nwas suitable for small businesses. This changed in 1947 (just a year \nafter the launch of the Vespa) with the presentation of the Ape that \nfrom the outset enjoyed enormous success and was offered in an infinite \nseries of variants: flat beds, panel vans, tipper trucks, trailers, auto \nrickshaws and fire trucks. The company is a success story that has \ncontinued through to the present day, with special versions built for \nthe Pope and the President of the Italian Republic. Until now there had \nnever been a book capable of tackling the Ape phenomenon in its \ntotality. This book presents the history and the engineering of a \nremarkable vehicle, taking in such aspects and styling and publicity, \nnot to mention the great intercontinental journeys undertaken with this \nlegendary three-wheeler. Lastly, along with the production figures, for \nthe first time we are publishing a complete illustrated catalogue of \nevery model produced to date, each accompanied by a detailed technical \nfile.","brand":"Giorgio Nada Editore Srl","offers":[{"title":"Default Title","offer_id":31911957233735,"sku":"B05857","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9813\/3831\/files\/b05857.jpg?v=1772265279","url":"https:\/\/www.midlifeclassiccars.com\/bs\/products\/ape-piaggio-70-anni-70-years","provider":"MidlifeClassicCars.com","version":"1.0","type":"link"}