{"product_id":"chevrolet-half-ton-c-k-series-pickup-trucks-1973-1987","title":"Chevrolet Half-Ton C\/K-Series Pickup Trucks 1973-1987","description":"This book focuses on the evolution of the popular 3rd generation \nChevrolet half-ton C\/K-Series pickup trucks from 1973-1987. Taking a \ndetailed look at the history, development and specs, this book also \nlooks at customisation and restoration of this classic pickup. Chevrolet \nHalf-ton C\/K-Series Pickup Trucks 1973-1987 focuses on the evolution of \nthe popular 3rd generation Chevrolet ½-ton C\/K-Series pickup trucks from \n1973-1987. Chevrolet’s half-ton pickup trucks were competing \nhead-to-head in a highly competitive marketplace with Ford’s always \npopular F150. At the same time, other truck builders such as Dodge, \nInternational Harvester, and Jeep were constantly applying pressure to \nincrease sales in an attempt to capture more market share at the expense \nof the leaders. Following a brief history of Chevrolet’s building of the \ncorporation’s half-ton pickup trucks, the book takes an extensive look \nat Chevrolet’s half-ton C\/K-Series pickup trucks with emphasis on the \nall new model, followed by a year-by-year description of the evolving \n1970s models, and the various market demands, which often led to the \nintroduction of niche models to broaden its market base. As well, \nChevrolet reacted to a changing marketplace which included a greater \ninterest in 4WD, while being detoured by fuel shortages, ever-changing \nfuel economy and pollution regulations, and the constant quest to reduce \noverall weight. In addition to the production models, there are chapters \non the restoration and the growing interest in the customizing of these \nChevy C\/K models by enthusiasts. The Chevrolet half-ton C\/K-Series \npickups were subtly styled, yet its smooth flowing, simple lines \nresulted in a clean, handsome, yet functional design. Like a man’s \ntuxedo or a woman’s simple, black dress, the tasteful half-ton \nC\/K-Series pickups looked as appropriate outside a New York theatre as \nit did on a city construction site or foraging through the woods. This \nvolume focuses specifically on the Chevrolet half-ton C\/K-Series pickup \ntruck model, its uniqueness, styling features, and wide array of \noptional equipment, along with industry facts and figures. Rarely seen \ncut-away drawings and previously unpublished photos specifically on the \nChevrolet half-ton C\/K-Series pickup trucks.","brand":"MidlifeClassicCars.com","offers":[{"title":"Default Title","offer_id":32777893675079,"sku":"B09365","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9813\/3831\/files\/9781787113114.jpg?v=1772262938","url":"https:\/\/www.midlifeclassiccars.com\/bs\/products\/chevrolet-half-ton-c-k-series-pickup-trucks-1973-1987","provider":"MidlifeClassicCars.com","version":"1.0","type":"link"}