{"product_id":"ford-bronco-racing-ford-s-legendary-4x4-in-off-road-competition-2-book-set","title":"Ford Bronco \u0026 Racing Ford’s Legendary 4x4 in Off-Road Competition 2 Book Set","description":"\u003cb\u003eFrom the first drawings in the early 1960s to today’s uber-popular new Bronco, get the full story of Ford’s legendary SUV in this stunningly illustrated volume.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e When \u003cb\u003eFord introduced the Bronco for the 1966 model year\u003c\/b\u003e, its intent was to get a slice of the off-road and outdoor enthusiast utility market then owned by the popular Jeep CJ and International Harvester Scout. What Ford couldn’t know at the time was that \u003cb\u003eit was creating a legend—a rugged, square-shouldered vehicle\u003c\/b\u003e that would exist in its original form through 1977 and in various guises for a further 20 years, wrapping up its first life in 1996.\u003cbr\u003e\u003cbr\u003e Since the Bronco’s retirement, \u003cb\u003ethe SUV\/crossover sector has become the dominant segment of the automotive market\u003c\/b\u003e. Nearly all manufacturers—even exotics like Lamborghini and Bentley—offer SUVs in their line-ups. In fact, Ford has largely discontinued passenger vehicles (except the Mustang) in favor of trucks and SUVs. \u003cb\u003eSimultaneously, the collector market has turned its eye to vintage SUVs and trucks\u003c\/b\u003e, the former growing significantly over the past 5 years. Classic Broncos have doubled in value over that period, regularly selling at prices ranging from $40K to $100K.\u003cbr\u003e\u003cbr\u003e The story picks up in 2017 when \u003cb\u003eFord announced plans to revive one of its most hallowed nameplates: Bronco\u003c\/b\u003e. Brilliantly styled to pick up the beloved, boxy cues of the original, customers began dropping deposits as soon as the order books opened. Ford still struggles to meet demand with speculators flipping new Broncos on the secondary market for thousands over invoice.\u003cbr\u003e\u003cbr\u003e Beautifully produced and expertly written, \u003ci\u003eFord Bronco \u003c\/i\u003eis \u003cb\u003ea must-have book for all Bronco and SUV enthusiasts\u003c\/b\u003e.\n\n\u003cp\u003eStuffed with never-before-seen photography, stories,\u003cbr\u003eand race results, Bronco Racing: Ford’s Legendary 4x4 in\u003cbr\u003eOff-Road Competition is the most definitive publication ever\u003cbr\u003eon this marque’s racing success!\u003c\/p\u003e\n\u003cp\u003eIn 1965, legendary builder and off-road aficionado\u003cbr\u003eBill Stroppe was one of the first to test the new Bronco in\u003cbr\u003eoff-road conditions. In March 1966, Stroppe introduced his\u003cbr\u003eracing Bronco to the press at the Bronco Roundup, where\u003cbr\u003eracing ace Ray Harvick pounded the Santa Ana river bottom\u003cbr\u003ewith his tuned machine to win Top Eliminator at the Four-\u003cbr\u003eWheel-Drive Grand Prix at Riverside, and the rest is history.\u003cbr\u003eFord’s Bronco dominated the off-road racing scene\u003cbr\u003eand captured coveted titles in the Mint 400, Baja 500, and\u003cbr\u003edirt racing’s crowning achievement: the Mexican 1000\/\u003cbr\u003eBaja 1000. As the first-generation Bronco gave way to the\u003cbr\u003esecond-generation machine (1978), racing Broncos continued\u003cbr\u003eto devour the competition until Ford pulled the plug on\u003cbr\u003ethe rig in 1996.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eComplementing the legendary Broncos featured here,\u003cbr\u003eyou will also hear the tales of their wranglers, including\u003cbr\u003eParnelli Jones, Rod Hall, Larry Minor, Shelby Hall, James\u003cbr\u003eGarner, Don Barlow, James Duff, Bill Rush, and the aforementioned\u003cbr\u003eRay Harvick and Bill Stroppe. The infamous\u003cbr\u003emounts covered include Big Oly\/Crazy Colt, Pony, Big Hoss,\u003cbr\u003eCrazy Horse, Stove, and Colt.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eDiligently penned by Bronco racing historian John Elkin,\u003cbr\u003ethis book is the most comprehensive collection of historical\u003cbr\u003eaccuracy ever authored on this subject. Pull your belts tight\u003cbr\u003eand wipe your goggles clean one last time with Bronco Racing:\u003cbr\u003eFord’s Legendary 4x4 in Off-Road Competition!\u003c\/p\u003e\n\u003cp\u003e• The Ford Bronco’s return in 2021 has ignited the most\u003cbr\u003einterest in the Ford Bronco since its inception in 1966.\u003cbr\u003e• This comprehensive book on the Bronco in off-road\u003cbr\u003ecompetition is the most comprehensive book ever\u003cbr\u003ecreated on the subject.\u003cbr\u003e• This book contains never-before-seen images, new\u003cbr\u003estories, and documented historical facts.\u003c\/p\u003e","brand":"Midlife Classic Cars","offers":[{"title":"Default Title","offer_id":47885386252568,"sku":"KIT9780760383339\/9781613255964","price":61.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9813\/3831\/files\/kit97807603833399781613255964.jpg?v=1772263784","url":"https:\/\/www.midlifeclassiccars.com\/bs\/products\/ford-bronco-racing-ford-s-legendary-4x4-in-off-road-competition-2-book-set","provider":"MidlifeClassicCars.com","version":"1.0","type":"link"}