{"product_id":"isky","title":"Isky","description":"\u003cp\u003eTo tell the life story of \u003cstrong\u003eEd “Isky” Iskenderian \u003c\/strong\u003eis to tell the history of \u003cstrong\u003ehot rodding in America\u003c\/strong\u003e. Ed was there from the very beginning. Ed’s interest in automobiles, especially hot rods, came at a young age. Ed had natural skills in metal working and machining that were developed in high school. He wanted to further develop those skills, so he joined the \u003cstrong\u003eAir Corps\u003c\/strong\u003e to continue his education and flew with\u003cstrong\u003e Air Transport Command\u003c\/strong\u003e. By the time Ed mustered out of the service, the California hot rod scene was in full bloom, with tens of thousands of vets who had the desire to make cars go fast.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eIsky: Ed Iskenderian and the History of Hot Rodding\u003c\/em\u003e\u003c\/strong\u003e, tells the whole story, from his \u003cstrong\u003epre-war Lake Muroc and car club activities\u003c\/strong\u003e, his service in the military, starting a small business fabricating parts and making cams in the back of a rented shop, and then selling cams to other rodders. Ed was a gifted machinist, and he also had a natural knack for promotion. He purchased an ad in the second issue of \u003cstrong\u003eHot Rod magazine\u003c\/strong\u003e, sensing something big; his instincts, as always, were right. Not only was he an early pioneer in the industry for print advertising and catalogs, he was also among the first to understand the value of having successful race cars using his cams in their engines and wearing his decals on their fenders. The biggest names in the racing industry were running Isky cams, and Ed made sure the world knew it.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEd’s company name went on to become one of the household names in the performance community. His continued success is an entertaining tale of mingling with industry icons, insight into the business of hot rodding, great stories of yesterday and today, and a life very well lived.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eFirst biography ever published on this industry icon\u003c\/li\u003e\n    \u003cli\u003eThis story is not only an autobiography, but also a history of hot rodding\u003c\/li\u003e\n    \u003cli\u003eFilled with unique vintage photos and stories of a bygone era\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CarTech","offers":[{"title":"Default Title","offer_id":51699386515736,"sku":"9781613259146","price":26.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9813\/3831\/files\/isky.jpg?v=1772252076","url":"https:\/\/www.midlifeclassiccars.com\/bs\/products\/isky","provider":"MidlifeClassicCars.com","version":"1.0","type":"link"}