{"product_id":"traveling-billboards-1900-2010-reo-trucks-1910-1966-2-book-set","title":"Traveling Billboards 1900–2010 \u0026 Reo Trucks 1910-1966 2 Book Set","description":"\u003cp\u003eThere is no billboard more dynamic or memorable than an 80,000-pound tractor-trailer rolling down the American highway at 70 miles an hour! Since the early days of the motor truck industry, companies have plastered the sides of their trucks and trailers with free advertising for products. This practice has beautified the landscape for more than a century, and there is no end to the graphic creativity.\u003c\/p\u003e\n\u003cp\u003eOrganized chronologically, \u003cstrong\u003eTraveling Billboards: Tractor-Trailers as Rolling Advertisements 1900–2010 \u003c\/strong\u003efeatures brands from giants in the transportation field including \u003cstrong\u003eFreightliner, Kenworth, Mack, White-Freightliner, Brockway, Peterbilt, Diamond T\u003c\/strong\u003e, and more. Captions are complete with detailed information about the tractors, trailers, and companies promoting their services. If you or someone you know is interested in the history of big truck advertising and its evolution, Traveling Billboards is a must-buy!\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eReo Trucks: 1910-1966 Photo Archive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRansom Eli Olds\u003c\/strong\u003e was best known as the inventor of the \u003cstrong\u003eOldsmobile\u003c\/strong\u003e. In 1904 Olds was unsatisfied and left the company, which left time to help create the new company bearing his initials, the \u003cstrong\u003eREO Motor Car Company\u003c\/strong\u003e, in Lansing, Michigan. In 1910, the \u003cstrong\u003eREO Motor Truck Company\u003c\/strong\u003e began the production of trucks. REOs legendary Speed Wagon led the way with shaft-drive, pneumatic tires, electric starters, and electric lights; features found on all competitive makes. By July 1925, REO Speed Wagon sales, since its introduction, exceeded 125,000. REO sought to create a work environment that stressed \"\"family\"\". A Welfare department existed and a variety of activities were available to employees and their families, including indoor baseball and basketball teams and a \u003cstrong\u003eREO Rifle Club\u003c\/strong\u003e. The patriotic REO company produced nearly 29,000 military vehicles from 1940 through 1945. This book covers the story of REO Trucks through archival photographs to the time when the \u003cstrong\u003eWhite Motor Company\u003c\/strong\u003e purchased REO in 1957.\u003c\/p\u003e","brand":"Midlife Classic Cars","offers":[{"title":"Default Title","offer_id":48420424941848,"sku":"KIT9798985965544\/B03422","price":63.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9813\/3831\/files\/kit9798985965544b03422.jpg?v=1772251615","url":"https:\/\/www.midlifeclassiccars.com\/bs\/products\/traveling-billboards-1900-2010-reo-trucks-1910-1966-2-book-set","provider":"MidlifeClassicCars.com","version":"1.0","type":"link"}