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Stuffed with never-before-seen photography, stories, and race results, Bronco Racing: Ford’s Legendary 4x4 in Off-Road Competition is the most definitive publication ever on this marque’s racing success!
Diligently penned by Bronco racing historian John Elkin, this book is the most comprehensive collection of historical accuracy ever authored on this subject. Pull your belts tight and wipe your goggles clean one last time with Bronco Racing: Ford’s Legendary 4x4 in Off-Road Competition!
Ford Bronco: A History of Ford's Legendary 4x4
GIs returning after World War II created an entirely new automotive market niche when they bought surplus Jeeps and began exploring the rugged backcountry of the American West. This burgeoning market segment, which eventually became known as sport utility vehicles (SUVs), numbered about 40,000 units per year with offerings from Jeep, Scout, Toyota, and Land Rover. In 1966, Ford entered the fray with its Bronco that caught on quickly and soon established a reputation as a solid backcountry performer. Ford moved upstream with the introduction of the larger Bronco for 1978, witnessing a huge increase in sales for the second-generation trucks. The Twin Traction Beam front end was introduced in the third generation, and further refinements including more aerodynamic styling, greater luxury, and more powerful fuel-injected engines came on board in the generations that followed.