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Stuffed with never-before-seen photography, stories, and race results, Bronco Racing: Ford’s Legendary 4x4 in Off-Road Competition is the most definitive publication ever on this marque’s racing success!
Diligently penned by Bronco racing historian John Elkin, this book is the most comprehensive collection of historical accuracy ever authored on this subject. Pull your belts tight and wipe your goggles clean one last time with Bronco Racing: Ford’s Legendary 4x4 in Off-Road Competition!
Ford Bronco: A History of Ford's Legendary 4x4
GIs returning after World War II created an entirely new automotive market niche when they bought surplus Jeeps and began exploring the rugged backcountry of the American West. This burgeoning market segment, which eventually became known as sport utility vehicles (SUVs), numbered about 40,000 units per year with offerings from Jeep, Scout, Toyota, and Land Rover. In 1966, Ford entered the fray with its Bronco that caught on quickly and soon established a reputation as a solid backcountry performer. Ford moved upstream with the introduction of the larger Bronco for 1978, witnessing a huge increase in sales for the second-generation trucks. The Twin Traction Beam front end was introduced in the third generation, and further refinements including more aerodynamic styling, greater luxury, and more powerful fuel-injected engines came on board in the generations that followed.
Ford Bronco: An Illustrated History
The Ford Bronco is a sport utility vehicle that was produced from 1966 to 1996, with five distinct generations. The Bronco permanently entered American popular culture on June 17, 1994, when a white 1992 model owned and driven by Al Cowlings with O. J. Simpson, who was wanted for the murders of his ex-wife and her friend, attempted to elude the Los Angeles Police Department in a low-speed chase, which was nationally televised and viewed by millions nationwide. This is complete story from conception through discontinuation in 1996, told by historian (and well-known "Ford guy") Paul McLaughlin utilizing his large collection of photographs, brochures, ads and other promotional material. Follow the Bronco's various incarnations from a small sport utility vehicle of the 1960s and 1970s into the larger full-size Bronco of the 1980s and 1990s, special models like the "Bill Stroppe Edition", "Eddie Bauer Specials", the Bronco II and other juicy tidbits like the Bronco concept vehicle that Ford took on the car show circuit in 2005 (which got Bronco enthusiasts so excited that Ford was going to add a Bronco vehicle to their lineup once again). Also covered are the Broncos that were raced in off-road desert racing, Bronco toys and other collectibles, specification sheets, production numbers, and other interesting facts. Finally, a book for all Bronco enthusiasts!