Traveling Billboards 1900–2010 & Peterbilt Trucks Of The 1960s 2 Book Set

There is no billboard more dynamic or memorable than an 80,000-pound tractor-trailer rolling down the American highway at 70 miles an hour! Since the early days of the motor truck industry, companies have plastered the sides of their trucks and trailers with free advertising for products. This practice has beautified the landscape for more than a century, and there is no end to the graphic creativity.

Organized chronologically, Traveling Billboards: Tractor-Trailers as Rolling Advertisements 1900–2010 features brands from giants in the transportation field including Freightliner, Kenworth, Mack, White-Freightliner, Brockway, Peterbilt, Diamond T, and more. Captions are complete with detailed information about the tractors, trailers, and companies promoting their services. If you or someone you know is interested in the history of big truck advertising and its evolution, Traveling Billboards is a must-buy!

T. A. Peterman needed a better truck to haul logs in the northwest, so after experimenting and then acquiring Fageol Motors, he came up with a formula to create rugged, tough trucks to battle curvaceous, undependable mountain roads, earning the nickname ''betterbilt'&apos trucks. Peterman died in 1945, but management helped make Peterbilt a serious producer of heavy-duty trucks up to its sale to PACCAR in the late 1950s. In August 1960 Peterbilt moved to a new facility and became a division of PACCAR, carrying on its own tradition while retaining its product line. A western builder, Peterbilt's popularity escalated throughout the states through the 1960s, leading the company to start a new plant in Tennessee by the end of the decade. At the height of their popularity, Peterbuilts are portrayed through large format photographs taken at the time when these heavy haulers were put to work. See them in action and read about both the trucks and owners who operated them.