Traveling Billboards 1900–2010 & White Trucks Of The 1960s 2 Book Set

There is no billboard more dynamic or memorable than an 80,000-pound tractor-trailer rolling down the American highway at 70 miles an hour! Since the early days of the motor truck industry, companies have plastered the sides of their trucks and trailers with free advertising for products. This practice has beautified the landscape for more than a century, and there is no end to the graphic creativity.

Organized chronologically, Traveling Billboards: Tractor-Trailers as Rolling Advertisements 1900–2010 features brands from giants in the transportation field including Freightliner, Kenworth, Mack, White-Freightliner, Brockway, Peterbilt, Diamond T, and more. Captions are complete with detailed information about the tractors, trailers, and companies promoting their services. If you or someone you know is interested in the history of big truck advertising and its evolution, Traveling Billboards is a must-buy!

White Trucks Of The 1960S At Work

White Motor Company was a major producer of American trucks between 1919 and 1980 with its primary manufacturing facilities in Cleveland, Ohio. The company began as a sewing machine manufacturing concern founded in 1876 by Thomas H. White and expanded by his sons into steam and gasoline-powered automobiles; however, it was in the trucking field that White made its mark. During its production years, White offered a broad array of light, medium, and heavy-duty trucks before concentrating on the latter from the 1960s on. In addition to its brand name, White purchased and/or marketed a number of other trucking manufacturers, including Reo, Diamond T, Diamond Reo, Autocar, Whitehorse, PDQ, Western Star, and White Freightliner trucks. White fell on hard financial times and declared bankruptcy in 1980. The named lived on for awhile in the 1980s under the parentage of corporate giant Volvo. This book reviews White medium and heavy-duty truck models in roughly the decade of the 1960s, including the 1500, 4000, 5000, 7400, and 9000 series.