Traveling Billboards & Freightliner Trucks 1937-1981 2 Book Set

There is no billboard more dynamic or memorable than an 80,000-pound tractor-trailer rolling down the American highway at 70 miles an hour! Since the early days of the motor truck industry, companies have plastered the sides of their trucks and trailers with free advertising for products. This practice has beautified the landscape for more than a century, and there is no end to the graphic creativity.

Organized chronologically, Traveling Billboards: Tractor-Trailers as Rolling Advertisements 1900–2010 features brands from giants in the transportation field including Freightliner, Kenworth, Mack, White-Freightliner, Brockway, Peterbilt, Diamond T, and more. Captions are complete with detailed information about the tractors, trailers, and companies promoting their services. If you or someone you know is interested in the history of big truck advertising and its evolution, Traveling Billboards is a must-buy!

Freightliner Trucks: 1937-1981 Photo Archive

Unable to find a manufacturer to build his new design, Leland James, the founder of Consolidated Freightways, founded what would become Freightliner. Photographs handpicked from the Freightliner Corporate Archives, combined with in-depth captions, document Freightliner trucks from those first trucks up to its partnership with Daimler Chrysler.  

Through the years Freighliners trucks brought many innovations including the all-aluminum cab, the integrated aluminum sleeper compartment and the full 90 degree tilt cab, all documented in the book.