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  • Stock Number: 9780470018026
  • Availability: in stock Many in stock Out of stock You can purchase this book today and it will ship when its back in stock.
  • Condition: Used book in like new condition; dust jacket shelf worn around edges.

Enduring Passion: The Story of the Mercedes-Benz Brand

$79.00
  • Barcode: 9780470018026

The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.

Condition: Used book in like new condition; dust jacket shelf worn around edges.

Author: Leslie Butterfield

ISBN: 9780470018026

Publisher: Wiley

Binding Type: Hardcover

Language: English

Pages: 272

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