George Hurst was a hot rodder at heart, but he was
also a visionary, an innovator, a brilliant promoter, and he
was particularly skilled at building alliances. Hurst developed
and marketed a high-performance line of shifters that
led the industry and became the cornerstone of the company.
After forming an alliance with Anco Industries, Hurst
marketed and sold more than 100 speed parts that included
shifters, heads, wheels, and many other parts. Eventually,
the Hurst catalog became the source for high-performance
parts in the 1960s and 1970s.
Jack “Doc” Watson joined Hurst and became a pivotal
figure within the company, which led to many performance
projects with Pontiac. Over the years, Hurst also partnered
with Oldsmobile to build special 442s known as the “Hurst”
Olds, with AMC to build the wickedly effective SC Rambler,
and with Chrysler to create a number of Super Stock cars
as well as the 300H. He also helped build one of the most
memorable exhibition cars in drag-racing history, the Hemi
No other company or individual had as big of an impact
on so many aspects of the automotive industry as George
Hurst. His performance parts were some of the best ever,
the competition cars won many races, and the muscle
cars that bear his name were some of the best of the era.
Scores of interviews, in-depth research, and exceptional
insight from veteran magazine editor Richard Truesdell and
co-author Mark Fletcher have created a great book. In this
revised softcover edition, Hurst Equipped: Revised and Updated
Edition captures the complete story from the production
cars and race cars to the performance parts.
• New updated, softcover edition of a previous best
• Hurst Equipped cars, and factory special cars associated
with the Hurst brand, are extremely popular and
• Hurst speed parts are still best sellers today for vintage
drag racing subjects.