{"product_id":"cranswick-on-classic-chevrolet-corvette-1953-1996","title":"Cranswick on Classic Chevrolet Corvette 1953-1996","description":"\u003cp\u003eThis book charts the rise of America’s only sports car: the \u003cstrong\u003eChevrolet Corvette\u003c\/strong\u003e. Its performance, sales and racing achievements are chronicled against a backdrop of industry commentators and key GM and Chevrolet figures; a pictorial presentation of the Plastic Fantastic, depicting its global high performance impact.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRome wasn’t built in a day, and the dream of a world class American sports car took some work. Harley Earl and Ed Cole gave Corvette a push start, Zora Arkus Duntov took the Plastic Fantastic into lunar orbit with astronauts! The Corvette’s rise was based on the substance of excellent design, hardware and the racing achievements that followed.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOnce established, the Corvette became a Chevrolet icon, utilised by Bow Tie and GM marketing to benefit the automaker. However, Corvette was no loss leader, it earned its keep and the respect of industry commentators. The Corvette maintained all these qualities through the insurance, governmental and fuel crises malaise era. Surviving into the ’80s, with a fresh design that took on all sports car competitors.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eArchive images, independent testing, and the viewpoints of Chevrolet and auto industry personalities illustrate the rise and rise of America’s only sports car, including a substantial mid engine genesis. The Corvette has long been a glamour icon, and something of a lady killer; facts support this assertion, and underline the Corvette’s position as an ultimate dream machine!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eCorvette model evolution through the four classic generations\u003c\/li\u003e\n    \u003cli\u003eFull description of Corvette’s technical innovations\u003c\/li\u003e\n    \u003cli\u003eCorvette versus domestic and imported rivals\u003c\/li\u003e\n    \u003cli\u003eComprehensive coverage of Corvette in racing\u003c\/li\u003e\n    \u003cli\u003eDetailed performance data from independent Corvette testing\u003c\/li\u003e\n    \u003cli\u003eFull business, demographic and market analysis of the Corvette\u003c\/li\u003e\n    \u003cli\u003eCorvette in the media, small screen, big screen and customization\u003c\/li\u003e\n    \u003cli\u003eHow Corvette overcame the malaise era\u003c\/li\u003e\n    \u003cli\u003eAn eclectic mix of factory and third party archive images\u003c\/li\u003e\n    \u003cli\u003eCorvette modelling and caricatures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Veloce","offers":[{"title":"Default Title","offer_id":49731001712920,"sku":"9781787119086","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9813\/3831\/files\/9781787119086.jpg?v=1772259595","url":"https:\/\/www.midlifeclassiccars.com\/cs\/products\/cranswick-on-classic-chevrolet-corvette-1953-1996","provider":"MidlifeClassicCars.com","version":"1.0","type":"link"}