{"product_id":"reo-diamond-truck-enthusiast-3-book-set","title":"Reo\/Diamond Truck Enthusiast 3 Book Set","description":"\u003cp\u003eAuthors \u003cstrong\u003eRobert Ebert, James Neal, and Timothy Fijalkovich\u003c\/strong\u003e bring the history of the \u003cstrong\u003eReo and Diamond Reo\u003c\/strong\u003e brand to life in this comprehensive book filled with interesting details of all models.\u003c\/p\u003e\n\u003cp\u003eThe first authoritative book on these important US trucks and buses. Includes specifications and production figures from 1904 onwards. Numerous great photos including a color section.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReo Trucks: 1910-1966 Photo Archive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRansom Eli Olds\u003c\/strong\u003e was best known as the inventor of the \u003cstrong\u003eOldsmobile\u003c\/strong\u003e. In 1904 Olds was unsatisfied and left the company, which left time to help create the new company bearing his initials, the \u003cstrong\u003eREO Motor Car Company\u003c\/strong\u003e, in Lansing, Michigan. In 1910, the \u003cstrong\u003eREO Motor Truck Company\u003c\/strong\u003e began the production of trucks. REOs legendary Speed Wagon led the way with shaft-drive, pneumatic tires, electric starters, and electric lights; features found on all competitive makes. By July 1925, REO Speed Wagon sales, since its introduction, exceeded 125,000. REO sought to create a work environment that stressed \"\"family\"\". A Welfare department existed and a variety of activities were available to employees and their families, including indoor baseball and basketball teams and a \u003cstrong\u003eREO Rifle Club\u003c\/strong\u003e. The patriotic REO company produced nearly 29,000 military vehicles from 1940 through 1945. This book covers the story of REO Trucks through archival photographs to the time when the \u003cstrong\u003eWhite Motor Company\u003c\/strong\u003e purchased REO in 1957.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDiamond T Trucks 1911-1966 Photo Archive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eDiamond T Motor Car Company\u003c\/strong\u003e manufactured automobiles until 1911 when the first truck led to exclusive truck production and soon gained legendary status as style leaders. While \u003cstrong\u003e\"The Handsomest Truck in America\"\u003c\/strong\u003e became a long-standing slogan, Diamond T also emphasized its engineering leadership. Builders of more than 1500 \u003cstrong\u003eClass B \"Liberty\"\u003c\/strong\u003e trucks in World War I, Diamond T produced nearly 50,000 thousand prime movers, half-tracks, army wreckers, tank tractors, and tank movers in World War II. The late 1940s were years of peak production, but as the 1950s progressed, Diamond T found independent status problematic. \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eWhite Motor Company\u003c\/strong\u003e purchased Diamond T in 1958; moving production from Chicago to Reos manufacturing facilities in Lansing, Michigan, in 1960, creating the Lansing Division to produce \u003cstrong\u003eDiamond T\u003c\/strong\u003e and \u003cstrong\u003eReo\u003c\/strong\u003e trucks. Both Diamond T and Reo ceased to be separate trucks starting in 1967 when Whites new Diamond Reo Division began producing Diamond Reo trucks.\u003c\/p\u003e","brand":"Midlife Classic Cars","offers":[{"title":"Default Title","offer_id":50045999612184,"sku":"KIT9780966075175\/B03422\/B03666","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9813\/3831\/files\/kit9780966075175b03422b03666.jpg?v=1772254944","url":"https:\/\/www.midlifeclassiccars.com\/cs\/products\/reo-diamond-truck-enthusiast-3-book-set","provider":"MidlifeClassicCars.com","version":"1.0","type":"link"}