{"product_id":"so-cal-speed-shop-the-fast-tale-of-the-california-racers-who-made-hot-rod","title":"So-Cal Speed Shop : The Fast Tale Of The California Racers Who Made Hot Rod...","description":". The ability of U.S. car enthusiasts to satisfy \ntheir need for speed changed dramatically in the late 1940s as car-crazy \nveterans returned home from World War II with formal mechanical training, \ncourtesy of Uncle Sam. This is the story of how one such veteran, an \nex-B-17 airman named Alex Xydias, established the SO-CAL Speed Shop and \nhelped transform hot rodding from a scruffy, underground, outlaw sport \ninto a defining part of postwar American culture.SO-CAL racers dominated \nearly salt flats racing and the shop+s products became must-have \nperformance parts, giving SO-CAL international name recognition. This book \ntraces the path Xydias took to develop performance parts, build winning \nrace teams, and become a leader in the early days of hot rod history. \nAccompanying author Mark Christensen+s compelling narrative about Xydias \nand nascent hot rod culture are period photos from notable personal \narchives, as well as new color images of classic SO-CAL hot rods.","brand":"MidlifeClassicCars.com","offers":[{"title":"Default Title","offer_id":32336053829703,"sku":"454","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/9813\/3831\/products\/454_1.jpg?v=1599010037","url":"https:\/\/www.midlifeclassiccars.com\/cs\/products\/so-cal-speed-shop-the-fast-tale-of-the-california-racers-who-made-hot-rod","provider":"MidlifeClassicCars.com","version":"1.0","type":"link"}