The time was the period immediately following the
conclusion of World War II. The nation was Great Britain, one fo the
victors in this titanic six-year struggle. The industry was the
automobile manufacturing establishment of the British Isles, looking
toward regaining its prewar strength.
At first glance, the British motor car industry
appeared to be in an enviable position. As an entity which, despite the
ravages of war, possessed the ability to produce considerable numbers of
vehicles, it could look forward to furnishing pleasure cars to
automobile-starved markets both domestically and abroad. Its
international competitors were few, with its principal one, the huge
American automobile enterprise, primarily concerned at the time with
supplying the needs of its own population.
Despite these apparent advantages, however, many
companies which collectively made up this important British-based
industry were to encounter severe problems in the next decade, which
would result in their ultimate demise.