By the time the 1969 model year rolled around, it was well established
that muscle cars were fast and plentiful. Competition being what it was,
the manufacturers were looking for ways to entice potential buyers to
choose their product over ever-increasing offerings from the
competition. Some manufacturers tried to accomplish this with affordable
prices, some tried fancy marketing schemes, and some created a look and
a style that screamed “performance” even when standing still.
The 1969 Mach I was Ford’s attempt to create a package and a style to
match the performance of its recently released and very potent 428-ci
Cobra Jet engine package. Displacing the still-available but more
conservative GT trim, the Mach I included unique and innovative graphics
and mechanical innovations including shaker hood scoops, dual racing
mirrors, deluxe interiors, competition suspension, dual chrome exhaust
tips, and blacked-out hoods. The result was a wildly popular model that
sold more than 70,000 units, compared to slightly more than 5,000 GT
models for the year.
Each volume in the In Detail Series provides an introduction and
historical overview, an explanation of the design and concepts involved
in creating the car, a look at marketing and promotion, an in-depth
study of all hardware and available options, and an examination of where
the car is on the market today. Also included are paint and option
codes, VIN and build tag decoders, as well as production numbers.
• Despite the large number of Mach Is sold, they continue to command a
premium in the secondary market over other Mustang models
• Even though many general Mustang books are on the market, none look at
this model in such detail and depth
• The In Detail series provides an in-depth look at this legendary
muscle car at an extremely affordable retail price
