Buick Riviera tells the story of the Buick Riviera; how it artfully
blended styling, luxury, comfort and performance from its earliest years
as a trim model, to its dramatic debut in 1963 as an exciting unique
automobile for the Buick Division. By 1960, Buick sales were tumbling
steadily downward and it became obvious that drastic changes were
required in not only styling and performance, but in the GM Division’s
overall public image too. The Riviera of the future would not exist
simply as a stylish version of another model in the Buick line-up. The
Riviera was slated to lead Buick’s renaissance. The Riviera would shed
what was left of Buick’s conservative, immediate post-war image, and
thrust the Division into the groovy, swinging sixties. The Riviera over
the next decade was seen as a more sophisticated ‘cool’ aimed at the
successful up-and-coming, shirt and tie, business types, rather than the
tie-dye T-shirt, blue jean, mod squad! Included in this book is all the
pertinent data and information on the 1963 to 1973 Riviera models
enthusiasts will enjoy, as well as a quick look at some of the sweetest
customised Riviera models ever built that cruise the roadways today!
How the Riviera artfully blended styling, luxury, comfort and
performance, from its earliest years as a trim model to its dramatic
debut in 1963 as an exciting unique automobile for the Buick Division.
Included are all the pertinent data and information on the 1963 to 1973
Riviera models that enthusiasts will enjoy. In-depth coverage of the
first three generations of Buick’s stylish, luxurious and
performance-oriented Riviera. This book features a myriad of
photographs, brochure and advertising images, while including plenty of
informative text, as well as period road test impressions and
performance data. Includes period road test reports, facts & figures,
period advertising & brochure images, previously unpublished images and
rarely seen customised Riviera models Buick Riviera tells the story of
the Buick Riviera; how it artfully blended styling, luxury, comfort and
performance from its earliest years as a trim model, to its dramatic
debut in 1963 as an exciting unique automobile for the Buick Division.
By 1960, Buick sales were tumbling steadily downward and it became
obvious that drastic changes were required in not only styling and
performance, but in the GM Division’s overall public image too.
