50 Years with Ferraris takes the reader behind the scenes at Maranello Concessionaires Ltd, Britain’s famous Surrey-based importer of Ferraris founded by Colonel Ronnie Hoare. When Neill Bruce first photographed a Ferrari road car, a Dino 246 GT, in 1971, his work so impressed the powers-that-be at Maranello Concessionaires that they commissioned him to do all their promotional photography thereafter. Whether shooting production cars, factory scenes or motor show stands, he has been in Ferrari’s orbit ever since.
- Top-quality photography, originally shot on large-format film and reproduced to today’s highest standards on gloss art paper.
- Road cars of the 1970s, including Dino 246 GT, 365 GTC4, 365 GTB4 ‘Daytona’, 365 GT4 Berlinetta Boxer, 308 GT4 2+2 and 308 GTB.
- Evocative photography of a visit to the Maranello factory in 1973, including a meeting with Enzo Ferrari and tours of the main factory, Scaglietti’s body-manufacturing facility and the Fiorano test track.
- Road cars of the 1980s, including 400i, BB 512i, Mondial QV Cabriolet, Testarossa, 288 GTO and 328 GTB.
- Inside the Maranello Concessionaires workshops, showing all sorts of fascinating scenes such as servicing, body repair and the paint shop.
- Road cars of the 1990s, including F40, 412, 348 ts, Mondial t, 512 TR, 456 GT 2+2 and 348 Spider.
- Insights into the techniques and procedures involved in car photography.
The author presents some of his best pictures — the great majority in colour — and tells engaging stories about how they came about, including some of the mishaps along the way.
Over the years few people have had the opportunity to visit the Ferrari factory and see these great sports and racing cars made. Among those who have done so are Rudy Mailander, Karl Ludvigsen, and Edward Eves.
Starting in the early 1950s and through the 1970s their photography provides an unique record of the way this famous Italian company makes its cars. Their unpublished photos from the Ludvigsen Library are a feast for Ferrari fanatics, taking them behind the scenes of the foundry, machine shops, engine assembly and testing and car assembly lines at Ferrari.
Included as well are rare photos of the racing department and the magnificent Ferrari sports and racing cars under construction. Commentary by Karl Ludvigsen provides insights into the creation of these legendary cars, including his own run-in with Enzo Ferrari when he took a photograph too far.
