During the 1960s and 1970s, the fire apparatus industry saw
unprecedented revolution, innovation, and parity. The long admired
conventional models gave way to the contemporary archetypes that are the
genesis of today’s fire trucks. Just as disco and the lava lamp became
all the societal rage, the fire service saw its own fads and trends. A
new generation of aggressive fire apparatus manufacturers led by Pierce
and Emergency-One began to overtake their forefathers and the pool of
builders producing high quality apparatus in numbers became considerably
more populated. This volume highlights the fire trucks of the Swinging
Sixties and the Groovy Seventies!
