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  • Stock Number: B03452
  • Availability: in stock Many in stock Out of stock You can purchase this book today and it will ship when its back in stock.
  • Condition: This is a NEW BOOK

Gm'S Motorama: The Glamorous Show Cars Of A Cultural Phenomenon

  • Barcode: 0760328269

In the postwar exuberance of 1949 America, General Motors mounted its first Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM's Motorama brings this short-lived but unforgettable tradition back to life with words and period photographs that revisit the posh venues, such as the Waldorf Astoria in 1955, where celebrities in Broadway-style shows, phalanxes of glamorous models, and a singing group called the Motorhythms introduced the public to "dream cars" destined to become legends-from the 1951 LeSabre and the turbine-powered Firebirds to the Cadillac Cyclone and Corvette prototype. The book recreates the drama of the eight Motoramas staged between 1949 and 1961, focusing on the cars that took center stage and came to define an era of auto styling. Editor's note: Fantastic details throughout! Includes a handy chart listing the status of Motorama prototypes, including those listed as missing or unknown. A must for the serious GM enthusiast's bookshelf.

Condition: This is a NEW BOOK

Author: David W.Temple

ISBN: 0760328269

Publisher: Motorbooks

Binding Type: Hardcover

Illustrations: COLOR AND B/W

Pages: 192

Dimensions: 10w x 10h

Weight: 2.62