In the postwar exuberance of 1949 America,
General Motors mounted its first Motorama, an all-out extravaganza that
turned the marketing of new cars and designs into a cultural event of
national proportions.
GM's Motorama brings this short-lived but unforgettable
tradition back to life with words and period photographs that revisit
the posh venues, such as the Waldorf Astoria in 1955, where celebrities
in Broadway-style shows, phalanxes of glamorous models, and a singing
group called the Motorhythms introduced the public to "dream cars"
destined to become legends-from the 1951 LeSabre and the turbine-powered
Firebirds to the Cadillac Cyclone and Corvette prototype. The book
recreates the drama of the eight Motoramas staged between 1949 and 1961,
focusing on the cars that took center stage and came to define an era of
auto styling. Editor's note: Fantastic details throughout! Includes
a handy chart listing the status of Motorama prototypes, including those
listed as missing or unknown. A must for the serious GM enthusiast's
bookshelf.