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To tell the life story of Ed “Isky” Iskenderian is to tell the history of hot rodding in America. Ed was there from the very beginning. Ed’s interest in automobiles, especially hot rods, came at a young age. Ed had natural skills in metal working and machining that were developed in high school. He wanted to further develop those skills, so he joined the Air Corps to continue his education and flew with Air Transport Command. By the time Ed mustered out of the service, the California hot rod scene was in full bloom, with tens of thousands of vets who had the desire to make cars go fast. Isky: Ed Iskenderian and the History of Hot Rodding, tells the whole story, from his pre-war Lake Muroc and car club activities, his service in the military, starting a small business fabricating parts and making cams in the back of a rented shop, and then selling cams to other rodders. Ed was a gifted machinist, and he also had a natural knack for promotion. He purchased an ad in the second issue of Hot Rod magazine, sensing something big; his instincts, as always, were right. Not only was he an early pioneer in the industry for print advertising and catalogs, he was also among the first to understand the value of having successful race cars using his cams in their engines and wearing his decals on their fenders. The biggest names in the racing industry were running Isky cams, and Ed made sure the world knew it. Ed’s company name went on to become one of the household names in the performance community. His continued success is an entertaining tale of mingling with industry icons, insight into the business of hot rodding, great stories of yesterday and today, and a life very well lived. • First biography ever published on this industry icon • This story is not only an autobiography, but also a history of hot rodding • Filled with unique vintage photos and stories of a bygone era About the Author Matt Stone is a freelance journalist, author, broadcaster, and former Editor of Motor Trend Classic magazine. He has been a professional automotive journalist/photographer since 1990. He has authored and photographed ten automotive books and is a former member of SPEED/FOX SPORTS television network’s Barrett-Jackson auction broadcast team. Matt is also a judge at various Concours d’Elegance, and a member of the LeMay-America’s Car Museum Steering Committee.
Author: Matt Stone
Binding Type: Hardcover
Illustrations: 253 b/w and color photos
Dimensions: 7 x 10”