Lambretta D/LD 125/150 tells the industrial and technical history of the Lambretta D/LD series, the classic Lambretta par excellence, the model that has represented the purest essence of the scooter “made in Italy," as told through invaluable archive materials.
The book includes previously unpublished photos and official documents discovered in the Innocenti archives along with accurate texts by Vittorio Tessera, the leading expert on the historic scooter in Italy and the world. With this model, Innocenti proved capable of conquering the national and international markets; exported throughout the world, the D/LD was a great success, loved and appreciated by thousands of users. Chapters dedicated to advertising, to the famous people who fell in love with it and to the marketing of the D and DL series around the world complete this latest title in the series that also includes the volumes Lambretta LUI, Lambretta TV/LI Series I and Lambretta TV/LI Scooterstyle Series III.
The fascinating story of the Milanese scooter par excellence concluded with the Lambretta DL-GP series.
This book looks at all aspects of this special scooter: its history, its technical evolution, its sporting victories, with a specific chapter devoted to the British market, which more than any other took the DL to its heart and still today considers it to be the pinnacle of Innocenti’s production.
The last model produced by Innocenti had been developed at the famous Bertone design centre in Turin which, with a few but substantial modifications managed to breathe new life into the Lambretta, making it even more sporting and elegant, sophisticated and modern. With a curious black splash on the leg shield, the new model soon became a best-seller on the crowded international scooter market.
It enjoyed enormous success in Great Britain, being transformed into a cult object for the most sporting and demanding scooterists. More than fifty years after its launch, its styling is still modern and the model is still very popular with scooterists all over the world.
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