A landmark new history from design journalist Nick Hull, Land Rover
Design – 70 years of Success offers a detailed insight to the company's
design story, from the early days of Land Rover in Solihull to the
latest generation of the Range Rover Velar in 2018. The Land Rover was
born from a desperate need by the Rover Company to develop a stop-gap
model to provide cashflow in the post-war years. The original aim of a
simple 4x4 agricultural tool soon developed into a multi-purpose vehicle
that became the mainstay of the British Army and produced numerous
offshoots for the emergency services, police, forestry and aid agencies
worldwide. This book details the personalities involved in the various
projects since the late 1940s up to today: the designers, modellers and
studio engineers. It charts the development of Land Rover and Range
Rover projects in the UK, particularly those designed in the Gaydon
studio that opened in 1996, and is still a key part of JLR’s design
resource. From the early days of chalk drawings and wooden models to
today’s digital renderings and milled clays for the latest Range Rover
Evoque, Land Rover’s designers and technicians have never been short of
creativity. This book tells their story, in their own words, and is a
fitting tribute to the spirit and ethos of Land Rover design and
engineering.
