The story of the Lotus marque encompasses ongoing technical innovation on road and track, from the Mark 1 in 1948 to the World’s most powerful electric hypercar – the Evija – in 2021. Founded in 1952 from Colin Chapman’s hobby, Lotus flourished by producing aerodynamically brilliant lightweight sports-racing cars, progressing into Formula 1 in 1958.
Jim Clark and Team Lotus won the 1963 and 1965 F1 World Championships for Drivers and Constructors, as well as the Indianapolis 500. Jochen Rindt won the 1970 World Championship posthumously for Gold Leaf Team Lotus, and in 1972, Emerson Fittipaldi was F1 World Champion driving the JPS Type 72, with the Team winning the Constructors’ prize in 1972 and 1973. Mario Andretti won the F1 World Championship for JPS Team Lotus in 1978 but, surprisingly, this proved to be their last of seven F1 World Championship wins.
On the road, the Elite showcased the brand from 1957.
Next, the Elan was a fine-handling fibreglass-bodied sports car, while the Seven provided exhilarating motoring for DIY enthusiasts. The 1963 Lotus Cortina was a fast road car and a success on track. The Elan Plus 2 was built alongside the Elan two-seater and Europa, and in 1974 the road car range went upmarket, powered by Lotus’s own engines, with the Elite Mk 2 and Éclat, and the mid-engined Esprit produced between 1976 and 2004.
Tragedy struck with the sudden death of Colin Chapman in December 1982, aged 54. General Motors acquired Group Lotus in 1986, selling up to Romano Artioli’s Bugatti in 1993, enabling the ground-breaking Elise to launch in 1996. Ownership of Group Lotus passed to Malaysian car maker Proton, and in 2000, the Series 2 Elise and the Exige were released, maturing gradually over the next twenty years. The Toyota V6-powered Evora was announced in 2006.
In 2017, Group Lotus was acquired by the global automotive company Geely, ushering in a fresh, financially secure era. Launched in 2020, the 2,000bhp all-electric Evija became the new Lotus flagship. Lotus blossoms anew.
Lotus introduced the Type 75 Elite in 1974. Being a full four-seater coupe with an opening glass tailgate, it was designed to carry a family in comfort while retaining Lotus' trademark, excellent road holding and handling. Perhaps most importantly, it was the first - and successful - step in Colin Chapman's plan to move upmarket and away from Lotus' kit car image. The Elite gave rise to two derivatives, the Eclat and the Excel. The Eclat was a restyled coupe version, sacrificing the Elite's unique rear styling and good rear passenger headroom for a more stylish exterior. With its conventional coupe styling, the Eclat was more mainstream than the Elite, and it was in the end the better seller. In turn, the Eclat spawned the Excel, the last of the Elite-inspired family.
The Lotus Elite was a turning point for Lotus. First produced at the end of the 1950s, it marked Lotus’ transition from a maker of small racing cars, which had limited utility on the road, to the producer of a highly sophisticated road and race car. In the Elite, Lotus exploited its knowledge of new technology and racing pedigree to produce a car which, with its glass fibre monocoque and Coventry Climax engine, had the potential to be a world beater.
This book gives an insight into the reasons the car was produced and its importance in Lotus’ history, especially in the production of lightweight innovative cars. Through interviews with Elite owners, first hand accounts provide a good overview of owning one of these iconic cars, covering its foibles and quirks as well as its exemplary roadholding, handling and performance. Illustrated with many colour photographs, along with period advertising material, the book provides a valuable insight into owning, running and racing these iconic cars.
