Traveling Billboards & Autocar Trucks Of The 1950s 2 Book Set

There is no billboard more dynamic or memorable than an 80,000-pound tractor-trailer rolling down the American highway at 70 miles an hour! Since the early days of the motor truck industry, companies have plastered the sides of their trucks and trailers with free advertising for products. This practice has beautified the landscape for more than a century, and there is no end to the graphic creativity.

Organized chronologically, Traveling Billboards: Tractor-Trailers as Rolling Advertisements 1900–2010 features brands from giants in the transportation field including Freightliner, Kenworth, Mack, White-Freightliner, Brockway, Peterbilt, Diamond T, and more. Captions are complete with detailed information about the tractors, trailers, and companies promoting their services. If you or someone you know is interested in the history of big truck advertising and its evolution, Traveling Billboards is a must-buy!

Autocar Trucks Of The 1950S (At Work)

Autocar's roots go way back to the early 1900s, and it became known for tough and rugged trucks. When WWII came, very few trucks for civilian use were produced, and by the end, many trucks were worn out from constant use. After the war, civilian production began again in full force because of the lack of new trucks. In 1950, when Autocar introduced the new driver cab, the louver design was eliminated. The old style flat windshield sleeper cabs were used up until 1953 (the same year that Autocar was purchased by the White Motor Co.) when the new sleeper cab was introduced. Autocar became the top-of-the-line marque for White, and marketing focused primarily on specialized applications, such as construction, logging, mining, and oil industries. See the rest of the"World's Finest" helping do their part to revive America in the 1950s.