Lambretta: Lui & D/LD 125/150

This is the first and only monograph entirely devoted to the Lambretta LUI scooter, produced by Innocenti by the tens of thousands, designed by that master of body styling, Nuccio Bertone, creator of outstanding cars like the Alfa Romeo, Giulietta Sprint, and the Lamborghini Miura. The Lambretta LUI was innovative - perhaps too much so - and that was possibly the reason it was not understood, and it was unable to cut for itself as big a slice of the youth market as it should have. Innocenti believed in the LUI with all its conviction, having invested considerably in advertising it in all available media: television, cinema, newspapers, and magazines - a mighty effort that did not bring in the hoped-for results. 

But today, the LUI has been recognized, quite rightly, as one of the shining examples of Italian design as applied to a scooter. Published as the first in a series of books spotlighting the most important and significant Lambrettas, this title unveils all the technical and stylistic secrets of the LUI, model by model, illustrated by invaluable archive material never before published, and is written by Vittorio Tessera, a major world historian on the popular two-wheeler in all its variations. 

This first monograph in the series will be followed by others on the Lambretta world, including the LiTV 1, LiTV 2, LiTV 3, S/SX, DL, and Junior series.

Lambretta D/LD 125/150 tells the industrial and technical history of the Lambretta D/LD series, the classic Lambretta par excellence, the model that has represented the purest essence of the scooter “made in Italy," as told through invaluable archive materials.

The book includes previously unpublished photos and official documents discovered in the Innocenti archives along with accurate texts by Vittorio Tessera, the leading expert on the historic scooter in Italy and the world. With this model, Innocenti proved capable of conquering the national and international markets; exported throughout the world, the D/LD was a great success, loved and appreciated by thousands of users. Chapters dedicated to advertising, to the famous people who fell in love with it and to the marketing of the D and DL series around the world complete this latest title in the series that also includes the volumes Lambretta LUI, Lambretta TV/LI Series I and Lambretta TV/LI Scooterstyle Series III.