Ford Bronco Illustrated History 2 Book Set

From the first drawings in the early 1960s to today’s uber-popular new Bronco, get the full story of Ford’s legendary SUV in this stunningly illustrated volume.

When Ford introduced the Bronco for the 1966 model year, its intent was to get a slice of the off-road and outdoor enthusiast utility market then owned by the popular Jeep CJ and International Harvester Scout. What Ford couldn’t know at the time was that it was creating a legend—a rugged, square-shouldered vehicle that would exist in its original form through 1977 and in various guises for a further 20 years, wrapping up its first life in 1996.

Since the Bronco’s retirement, the SUV/crossover sector has become the dominant segment of the automotive market. Nearly all manufacturers—even exotics like Lamborghini and Bentley—offer SUVs in their line-ups. In fact, Ford has largely discontinued passenger vehicles (except the Mustang) in favor of trucks and SUVs. Simultaneously, the collector market has turned its eye to vintage SUVs and trucks, the former growing significantly over the past 5 years. Classic Broncos have doubled in value over that period, regularly selling at prices ranging from $40K to $100K.

The story picks up in 2017 when Ford announced plans to revive one of its most hallowed nameplates: Bronco. Brilliantly styled to pick up the beloved, boxy cues of the original, customers began dropping deposits as soon as the order books opened. Ford still struggles to meet demand with speculators flipping new Broncos on the secondary market for thousands over invoice.

Beautifully produced and expertly written, Ford Bronco is a must-have book for all Bronco and SUV enthusiasts. The Ford Bronco is a sport utility vehicle that was produced from 1966 to 1996, with five distinct generations. The Bronco permanently entered American popular culture on June 17, 1994, when a white 1992 model owned and driven by Al Cowlings with O. J. Simpson, who was wanted for the murders of his ex-wife and her friend, attempted to elude the Los Angeles Police Department in a low-speed chase, which was nationally televised and viewed by millions nationwide. This is complete story from conception through discontinuation in 1996, told by historian (and well-known "Ford guy") Paul McLaughlin utilizing his large collection of photographs, brochures, ads and other promotional material. Follow the Bronco's various incarnations from a small sport utility vehicle of the 1960s and 1970s into the larger full-size Bronco of the 1980s and 1990s, special models like the "Bill Stroppe Edition", "Eddie Bauer Specials", the Bronco II and other juicy tidbits like the Bronco concept vehicle that Ford took on the car show circuit in 2005 (which got Bronco enthusiasts so excited that Ford was going to add a Bronco vehicle to their lineup once again). Also covered are the Broncos that were raced in off-road desert racing, Bronco toys and other collectibles, specification sheets, production numbers, and other interesting facts. Finally, a book for all Bronco enthusiasts!