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  • SKU: KIT9798985965544/B03422
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Traveling Billboards 1900–2010 & Reo Trucks 1910-1966 2 Book Set

€59,95
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There is no billboard more dynamic or memorable than an 80,000-pound tractor-trailer rolling down the American highway at 70 miles an hour! Since the early days of the motor truck industry, companies have plastered the sides of their trucks and trailers with free advertising for products. This practice has beautified the landscape for more than a century, and there is no end to the graphic creativity.

Organized chronologically, Traveling Billboards: Tractor-Trailers as Rolling Advertisements 1900–2010 features brands from giants in the transportation field including Freightliner, Kenworth, Mack, White-Freightliner, Brockway, Peterbilt, Diamond T, and more. Captions are complete with detailed information about the tractors, trailers, and companies promoting their services. If you or someone you know is interested in the history of big truck advertising and its evolution, Traveling Billboards is a must-buy!

Reo Trucks: 1910-1966 Photo Archive

Ransom Eli Olds was best known as the inventor of the Oldsmobile. In 1904 Olds was unsatisfied and left the company, which left time to help create the new company bearing his initials, the REO Motor Car Company, in Lansing, Michigan. In 1910, the REO Motor Truck Company began the production of trucks. REOs legendary Speed Wagon led the way with shaft-drive, pneumatic tires, electric starters, and electric lights; features found on all competitive makes. By July 1925, REO Speed Wagon sales, since its introduction, exceeded 125,000. REO sought to create a work environment that stressed ""family"". A Welfare department existed and a variety of activities were available to employees and their families, including indoor baseball and basketball teams and a REO Rifle Club. The patriotic REO company produced nearly 29,000 military vehicles from 1940 through 1945. This book covers the story of REO Trucks through archival photographs to the time when the White Motor Company purchased REO in 1957.

Author: NA

Author Bio: NA

Publisher: Midlife Classic Cars

Binding Type: NA

Language: English

Pages: NA

Printing Status: In Print

Edition: NA

Country Made: NA

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